Content Menu
● Introduction
● Industry Overview
>> Key Market Drivers
● Leading Gift Cards Manufacturers and Suppliers
>> Prominent Retail and Service Providers
>> Custom Packaging and OEM Partners
>> Corporate Incentive and Loyalty Specialists
● Digital Transformation in the Gift Card Market
● Innovations in Packaging and Branding
● Market Segmentation and Opportunities
>> By Product Type
>> By Distribution Channel
>> By Consumer Segment
● Regulatory Environment and Certification
● Foreign Brands: Market Entry Strategies
● Trends Shaping Future Growth
>> Acceleration in Digital Adoption
>> Focus on Customer Experience
>> Loyalty Integration and Data Analytics
>> Sustainability and Responsible Sourcing
● Challenges Faced by The Industry
● The Role of OEM Manufacturing in Gift Card Success
● Conclusion
● FAQ
>> 1. Who are the major gift cards manufacturers and suppliers in Saudi Arabia?
>> 2. Is the digital gift card market growing faster than physical cards?
>> 3. What OEM packaging options support premium gift card presentation?
>> 4. How important are compliance and certification in gift card manufacturing?
>> 5. What trends are expected to shape Saudi Arabia's gift card market in coming years?
● Citations
Introduction
Saudi Arabia's gift cardindustry is thriving, driven by digital transformation, expanding e-commerce channels, and a robust demand for innovative gifting and reward products. This vibrant ecosystem, comprising leading Gift Cards Manufacturers and Suppliers, caters to corporations, retailers, and consumers seeking both digital and physical gifting solutions. As more global brands and OEMs enter the market, the partnership with expert manufacturers, specialized packaging firms, and creative print providers has become essential for a winning brand strategy.[1][7]
Industry Overview
The Saudi Arabian gift card sector is in the midst of a dynamic growth trajectory, having achieved a compound annual growth rate (CAGR) of 12.4% from 2020–2024, and projected to expand by 9.2% annually to reach $2.68 billion in 2029. From supermarkets to telecom and digital platforms, the market spans consumer, retail, and corporate gifting, with over 45% of activity now taking place through digital channels.[6][7][1]
Key Market Drivers
- Digital payment adoption and mobile wallet integration.
- A rapidly expanding e-commerce sector and major retailers with online gift card offerings.
- Strong corporate demand for incentive and reward programs.
- Government initiatives supporting financial inclusion and digital transformation.[4][5]
Leading Gift Cards Manufacturers and Suppliers
Prominent Retail and Service Providers
Saudi Arabia's retail landscape includes major international and regional brands offering a wide array of gift card products.
| Manufacturer/Supplier | Main Offerings | Sector Focus |
| Amazon.sa | Digital and physical gift cards | E-commerce, broad consumer |
| Jarir Bookstore | Store and digital gift cards | Electronics, books, retail |
| Carrefour | Food and general merchandise cards | Supermarkets, food |
| Virgin Megastore | Entertainment, gaming, lifestyle cards | Media, entertainment |
| Panda HyperPanda | Grocery and household spending cards | Food retail |
| Noon | E-gift cards for marketplace purchases | E-commerce |
| STC Pay, Mada | Mobile wallet gift card solutions | Payments, telecom |
| Zain, Mobily | Telecom recharge and gift cards | Communications |
These suppliers partner with manufacturers specialized in both physical and digital formats, ensuring product security and reliable delivery.
Custom Packaging and OEM Partners
Top packaging manufacturers, such as Shenzhen XingKun Packing Products Co., Ltd., have become critical partners for brands seeking bespoke gift card presentation and protection. They offer:
- Custom printed boxes and display units tailored for gift card sets.
- Luxury packaging options with foil stamping and embossing for premium gifting.
- Flexible manufacturing volumes for foreign and domestic brands.
- Environmentally certified materials and eco-friendly solutions.[11]
Corporate Incentive and Loyalty Specialists
Firms like Tango Card, Swile, Qwikcilver, and Alyce provide highly tailored incentive cards for business rewards, employee motivation, and promotional campaigns. These specialists often support bulk issuance, custom branding, and advanced integration for HR and marketing.[12]
Digital Transformation in the Gift Card Market
Saudi consumers show a marked preference for digital gift cards, supported by advances in payment technology and seamless e-commerce integration. Features driving adoption include:[7][1][6]
- Instant delivery via email, SMS, and mobile wallet platforms.
- Secure redemption online or in-store.
- Simplified distribution for corporate and promotional campaigns.
- Scalability and customization for seasonal events, launch activations, or employee incentives.
This shift is supported by the widespread use of smartphones and a digitally savvy retail demographic.
Innovations in Packaging and Branding
Gift card manufacturers invest heavily in premium branding and secure packaging to meet market expectations. Notable innovations include:
- Rigid box packaging with velvet or foam inserts for luxury gift cards.
- Soft-touch laminates, spot UV, and metallic finishes enhancing brand perception.
- Multi-card sets for festivals like Ramadan and Eid, delivered in themed packages.
- Tamper-proof designs ensuring safe gifting and compliance with security standards.[13][11]
Market Segmentation and Opportunities
By Product Type
- Physical gift cards: Traditional plastic or paper cards, often packaged for retail display or as corporate rewards.
- Digital and e-gift cards: Increasingly dominant, redeemed via app, online store, or mobile wallet.
By Distribution Channel
- Online: E-commerce platforms, brand websites, mobile apps.
- Offline: In-store retail counters, supermarkets, branded kiosks.
By Consumer Segment
- Individual: Personal gifting and celebrations.
- Corporate: Loyalty programs, employee rewards, and client appreciation.
Regulatory Environment and Certification
The Saudi market requires compliance with various quality and sustainability certifications, including ISO 9001 and FSC. Manufacturers must ensure:
- Secure card production processes, mitigating fraud.
- Clear labeling and legal compliance for payment products.
- Environmental responsibility in material sourcing and manufacturing.[11]
Foreign Brands: Market Entry Strategies
International brands expanding into Saudi Arabia should:
- Partner with certified local OEMs for packaging design and supply chain integration.
- Tailor gift card formats to Saudi consumer preferences; emphasize digital, mobile, and app-based offerings.
- Comply with local regulations regarding payment tools, branding, and consumer data protection.
- Consider joint ventures or distribution agreements with leading retailers and payment platforms.
Trends Shaping Future Growth
Acceleration in Digital Adoption
Skillful integration of gift card systems with e-commerce and digital payments is reshaping the landscape. Retailers invest in sophisticated card platforms with omnichannel capabilities, discount features, and real-time analytics. Consumers now expect easier redemption, a range of values, and themed choices for major holidays.[1][6]
Focus on Customer Experience
Manufacturers and suppliers compete on innovating the gifting experience—personalized faces, premium packaging, and instant redemption options. Corporate clients seek solutions that enhance loyalty and reward, while social gifting platforms make it simple for users to send and receive cards for any occasion.
Loyalty Integration and Data Analytics
Growing use of advanced analytics and AI-driven personalization allows brands to target customer segments, optimize campaigns, and deliver compelling value. Gift cards are increasingly part of loyalty ecosystems, encouraging repeat visits and increasing lifetime customer worth.
Sustainability and Responsible Sourcing
Businesses are responding to consumer expectations for sustainable packaging and production. Use of recycled materials, eco-friendly laminates, and rigorous supply chain audits is becoming the norm among premier packaging OEMs.[11]
Challenges Faced by The Industry
Despite rapid growth, Saudi Arabia's gift card sector confronts several challenges:
- Ongoing regulatory updates affecting payment card issuance and security.
- Heightened demand for fraud prevention and secure digital delivery.
- Increased competition among manufacturers and suppliers to differentiate through innovation and service quality.
- Need for continuous investment in technology and compliance to meet changing market requirements.[5][7]
Manufacturers who prioritize flexibility, customer-centric design, and robust digital infrastructure will stand out in overcoming these hurdles.
The Role of OEM Manufacturing in Gift Card Success
OEM partners, such as Shenzhen XingKun Packing Products Co., Ltd., are central to delivering differentiated, branded gift card experiences. Services include:
- Design and production of custom retail displays, boxes, and multi-piece collections.
- High-speed, low-MOQ fulfillment for international markets.
- Integration of security features, anti-counterfeiting measures, and personalized branding for each project.
Brands working closely with expert packaging manufacturers benefit from rapid product launches, responsive support, and solutions that meet the evolving demands of both retail and corporate gifting.
Conclusion
Saudi Arabia's gift card market is an exciting space defined by robust growth, digital transformation, and dynamic innovation. Leading gift cards manufacturers and suppliers collaborate to deliver creative, secure, and premium gifting solutions for consumers and businesses alike. As digital adoption accelerates, savvy use of branded packaging, technology integration, and sustainable practices will define the industry's next chapter. For brands and OEMs, the opportunity lies in fostering strategic partnerships and adapting to the evolving priorities of Saudi customers.
FAQ
1. Who are the major gift cards manufacturers and suppliers in Saudi Arabia?
Leading suppliers include Amazon.sa, Jarir Bookstore, Carrefour, Virgin Megastore, Panda HyperPanda, Noon, and telecom providers such as STC Pay and Zain.[6][7]
2. Is the digital gift card market growing faster than physical cards?
Yes, digital gift cards are experiencing stronger growth, now accounting for nearly half the overall market due to consumer preferences for mobile delivery and online spending.[1][6]
3. What OEM packaging options support premium gift card presentation?
Top OEM manufacturers offer custom printed boxes, rigid packaging, velvet inserts, and sustainable materials for luxury presentations and branded launches.[13][11]
4. How important are compliance and certification in gift card manufacturing?
Compliance with international standards like ISO 9001 and FSC certifies quality, safety, and environmental responsibility, which are increasingly demanded by consumers and brand partners.[11]
5. What trends are expected to shape Saudi Arabia's gift card market in coming years?
Key trends include the rapid shift to mobile and digital gift cards, wider adoption of advanced analytics and loyalty platforms, and a growing focus on sustainability and responsible sourcing.[5][7][1]
Citations
[1](https://www.researchandmarkets.com/report/saudi-arabia-gift-card-market)
[2](https://www.mordorintelligence.com/industry-reports/saudi-arabia-gift-card-and-incentive-card-market)
[3](https://www.imarcgroup.com/saudi-arabia-gift-card-incentive-card-market)
[4](https://www.globenewswire.com/news-release/2025/10/17/3168741/0/en/Saudi-Arabia-Prepaid-Card-and-Digital-Wallet-Intelligence-Report-2025-Digital-Banking-Growth-and-Competition-Among-Key-Players-Including-STC-Pay-Al-Rajhi-Bank-SNB-and-Alinma-Bank-F.html)
[5](https://www.archivemarketresearch.com/reports/saudi-arabia-gift-card-and-incentive-card-market-863425)
[6](https://www.linkedin.com/pulse/saudi-arabia-gift-card-incentive-market-size-trends-key-kishan-kumar-h5hdc)
[7](https://finance.yahoo.com/news/saudi-arabia-gift-card-market-120200516.html)
[8](https://www.marketdataforecast.com/market-reports/gift-cards-market)
[9](https://www.paynxt360.com/reportstore/view/middle-east-gift-card-and-incentive-card-market-analysis)
[10](https://straitsresearch.com/vertex/insights/gift-cards-market/saudi-arabia)
[11](https://businesscardprintingjubail.com/gift-box-saudi/)
[12](https://ensun.io/search/corporate-gift/saudi-arabia)
[13](https://volgaksa.com/gift-box-printing/)
