Content Menu
● Introduction
● Industry Landscape
● Customization and Printing Innovations
● The Rise of Digital and Mobile Gift Cards
● Sustainability and Regulatory Shifts
● Market Trends and Strategic Growth
● Company Profiles and Competitive Landscape
>> Blackhawk Network
>> InComm Payments
>> Taylor Corporation
>> Raise
>> PLI Cards
>> SSI Cards and eCard Systems
● Opportunities for Businesses
● Technology Integration and Future Directions
● Conclusion
● Frequently Asked Questions (FAQ)
>> Q1: What customization options do American Gift Cards Manufacturers and Suppliers offer?
>> Q2: How has the shift to digital impacted the gift card market?
>> Q3: What are the new sustainability practices in gift card manufacturing?
>> Q4: What regulatory and security changes affect suppliers in 2025?
>> Q5: What strategic factors should businesses consider when selecting suppliers?
● Citations
Introduction
Gift cards have moved far beyond simple retail novelties to become powerful tools for driving revenue, customer engagement, and brand loyalty in many industries. American Gift Cards Manufacturers and Suppliers play a core role in delivering personalized, secure, and strategically integrated products and services for businesses both large and small. These companies connect brands, retailers, and digital platforms with consumers through innovative technologies and creative customization. Their impact spans physical, digital, and eco-friendly channels, transforming how businesses and consumers approach gifting, incentives, and loyalty programs.
Industry Landscape
The US market for gift cards is dominated by several reputable Gift Cards Manufacturers and Suppliers, providing services to brands, merchants, and distributors nationwide.
- Blackhawk Network stands out for its global reach and robust solutions in both physical and digital gift card distribution, spanning hundreds of major retail partners.[11][15]
- InComm Payments excels in high-tech platforms that connect payment networks and enable seamless omnichannel distribution for gift cards and prepaid products.[15][11]
- Taylor Corporation is a leading innovator in custom printing and sustainable materials, consistently raising the bar for product design and eco-friendly manufacturing.[14][16]
- Raise introduces discounted gift card markets, loyalty integrations, and digital infrastructure for thousands of US brands.[13][17]
- PLI Cards is North America's top closed-loop card manufacturer, offering unparalleled custom packaging and high-volume production reliability.[18]
- SSI Cards, eCard Systems, National Gift Card each have strong reputations for bulk orders, bespoke branding solutions, and business-to-business delivery.[19][20]
These top players set the standard for excellence, innovation, and responsiveness in the American market.
Customization and Printing Innovations
Modern Gift Cards Manufacturers and Suppliers offer a spectrum of customization options that transform ordinary cards into brand assets.
- Custom design with lenticular 3D effects, foil stamping, glitter textures, and embossed finishes elevate the customer experience.[16][21][18]
- Packaging innovations add security and aesthetic appeal—from tamper-proof sealing to creative gift boxes and retail-ready displays.
- Eco-friendly card substrates and natural inks support the growing demand for sustainable gifting, helping brands reduce their environmental impact.[14][16]
These features enable companies to stand out on shelves and deepen the emotional connection with consumers, reinforcing brand identity and boosting sales at holiday, event, and everyday gifting occasions.
The Rise of Digital and Mobile Gift Cards
Digital platforms are reshaping the competitive landscape for Gift Cards Manufacturers and Suppliers in America. Technology-driven delivery methods, such as e-cards, smartphone compatibility, and instant fulfillment, mirror consumer expectations for speed and convenience.
- Instant email and SMS delivery drives engagement and operational efficiency—brands can send, customize, and track cards in real time, unlocking valuable behavioral data.[22][23][2]
- Mobile wallet integration with Apple Pay and Google Wallet streamlines redemption, enhances security, and improves user satisfaction.[4][23][22]
- Millennials and Gen Z consumers show a clear preference for digital gift cards, driving innovation in personalization, smart notifications, and frictionless checkout.[23][22]
- Smart APIs and merchant dashboards centralize management, automate bulk distribution, and support loyalty integration for business clients.[2][4]
Physical cards remain popular for certain occasions but are increasingly supplemented by virtual cards that meet diverse consumer and corporate demands.
Sustainability and Regulatory Shifts
Sustainability has become mission-critical for top Gift Cards Manufacturers and Suppliers. As environmental awareness accelerates, manufacturers are replacing virgin plastics with recyclable materials, biodegradable substrates, and renewable inks.[16][14]
- Companies like Taylor, SSI Cards, and PLI are leading the charge, switching much of their production to eco-friendly formats while offering digital alternatives that require no material input.[5][14][16]
- Packaging design is also evolving, with recyclable envelopes and minimalistic sleeves to reduce waste.
Significant regulatory changes, including stricter data security requirements, anti-money laundering measures, and new tariffs on imported card materials, have pushed issuers to adopt secure, compliant, and traceable solutions. These developments shape the competitiveness, cost structures, and market positioning of suppliers, driving innovation and adaptation across the sector.[6][5]
Market Trends and Strategic Growth
The industry is entering a high-growth era. Between 2025 and 2034, the global gift cards market is expected to expand at a compound annual growth rate of 13.24%, with massive opportunity in digital transformation, omnichannel experience, and branding innovation.[9][4]
Key trends include:
- Digital-First Leadership: Virtual and e-gift cards command nearly half the market as instant delivery and eco friendliness become universal priorities.[7][4]
- Hyper-Personalization: AI-powered platforms now offer custom messages, curated designs, and recipient-specific recommendations, tailoring the gifting process for every occasion.[4]
- Corporate Gifting Integration: Businesses increasingly use gift cards for employee rewards, customer campaigns, influencer incentives, and attendee gifts at events.[2][4]
- Self-Use for Personal Budgeting: Consumers are buying gift cards for themselves as tools for budgeting and expense management, further expanding market reach.[4]
- Omnichannel Redemption: Seamless usability across online, mobile, and brick-and-mortar channels drives customer loyalty and repeat purchases.[2][4]
- Security and Fraud Prevention: Enhanced security measures, robust tracking, and regulatory compliance are critical to sustaining performance and protecting brand reputation.[6]
Strategically, leading Gift Cards Manufacturers and Suppliers invest in scalable technology, streamlined supply chains, collaborative merchant ecosystems, and global distribution channels to seize new opportunities and mitigate emerging risks.[5][6]
Company Profiles and Competitive Landscape
Blackhawk Network
Blackhawk Network offers the largest assortment of gift card brands and channels in America. Their API-driven platforms and turnkey solutions are favored by top retailers for easy integration, scalable management, and bulk distribution across consumer segments.[11][15][5]
InComm Payments
InComm provides omnichannel gift card solutions with advanced security, instant fulfillment, and branded portals for B2B and B2C clients. Their platforms are highly adaptable, supporting real-time analytics and custom program management.[15][5][11]
Taylor Corporation
Taylor's innovation in custom printing, eco-friendly materials, and creative finishes makes them the preferred partner for brands seeking luxury and sustainability. Their closed-loop capabilities and fulfillment systems guarantee reliability for high-volume orders.[14][16]
Raise
Raise's digital-first marketplace delivers discounted gift cards and reward solutions for consumer and corporate campaigns, supported by strong loyalty program integrations.[17][13]
PLI Cards
PLI is renowned for design flexibility, packaging creativity, and efficient fulfillment. Their production runs manage everything from small bespoke batches to nationwide campaigns with consistency.[18]
SSI Cards and eCard Systems
SSI Cards and eCard Systems specialize in wholesale and personalized solutions, offering competitive pricing, rapid delivery, and eco-conscious production for brands and resellers.[20][19]
Opportunities for Businesses
Gift Cards Manufacturers and Suppliers empower brands to:
- Acquire and retain customers with compelling, convenient gifting options.
- Drive incremental sales via reloadable cards and loyalty integrations.
- Promote sustainability with recyclable card formats and digital alternatives.
- Streamline operations with bulk order management and secure fulfillment.
- Expand market reach using omnichannel distribution, mobile wallet support, and personalized marketing.[24][19][23][5][18]
Technology Integration and Future Directions
Looking ahead, technology will fundamentally reshape the gift card industry through:
- Fraud Prevention and Security: Investments in tokenization, encryption, and advanced tracking to protect users and brands.[6]
- Data Analytics and Personalization: Use of behavioral data for targeted campaigns, tailored offers, and customer segmentation.
- Global and Local Sourcing: Flexible supply chain strategies and agile vendor management to navigate tariffs and regulatory changes.[5]
- Collaborative Partnerships: Merging fintech, merchant ecosystems, and distributor networks for seamless consumer and business experiences.[5]
- Sustainable and Digital-First Products: Driving the market toward digitally issued cards, eco-friendly materials, and frictionless redemption.[7][16][4]
Conclusion
Gift Cards Manufacturers and Suppliers form the backbone of America's dynamic gifting ecosystem. Their investments in technology, customization, security, sustainability, and compliance define the future of the industry. With digital transformation accelerating, omnichannel channels expanding, and environmental priorities rising, businesses looking to launch or refresh their gift card programs must choose partners that bring innovation, reliability, and strategic vision. The right supplier delivers not just a product, but a comprehensive solution supporting loyal customers, stellar brand experiences, and sustainable growth in an ever-changing market.
Frequently Asked Questions (FAQ)
Q1: What customization options do American Gift Cards Manufacturers and Suppliers offer?
A1: They provide specialized printing (3D, embossing, foil), personalized designs, eco-friendly substrates, custom packaging, and branding to meet corporate, retail, and digital requirements.[21][16][18][14][5]
Q2: How has the shift to digital impacted the gift card market?
A2: Digital delivery is now standard, enabling instant fulfillment, mobile wallet integration, and better consumer data tracking. This shift allows for greater personalization, reduced costs, and enhanced convenience for both senders and recipients.[22][23][4][2]
Q3: What are the new sustainability practices in gift card manufacturing?
A3: Leading suppliers are using recyclable materials, biodegradable cards, minimalistic packaging, and digital-first formats to decrease environmental impact and appeal to eco-conscious buyers.[16][14][5]
Q4: What regulatory and security changes affect suppliers in 2025?
A4: New US tariffs on imported card materials, stricter data protection laws, and enhanced anti-fraud protocols have made secure architecture, supply chain agility, and compliance key priorities for providers.[6][5]
Q5: What strategic factors should businesses consider when selecting suppliers?
A5: Evaluate capabilities in customization, digital and physical card formats, turnaround times, sustainability commitments, regulatory adherence, and omnichannel integration to match business goals and customer expectations.[20][18][16][2][5][6]
Citations
[1](https://wupex.com/why-the-gift-cards-market-is-going-digital-expert-insights-for-2025/)
[2](https://motuscc.com/payment-card-industry-news/gift-card-merchants-trends-should-watch-in-2025/)
[3](https://theirf.org/research_post/industry-outlook-for-2025-merchandise-gift-cards-and-event-gifting/)
[4](https://www.globenewswire.com/news-release/2025/08/29/3141633/0/en/Gift-Cards-Market-Size-to-Exceed-USD-3-81-Trillion-by-2034-Driven-by-Digital-Payments-and-E-Commerce-Growth.html)
[5](https://www.researchandmarkets.com/reports/6150774/closed-loop-gift-cards-market-global-forecast)
[6](https://savvyglobal.net/news/whats-next-for-gift-card-processing/)
[7](https://www.vaocherapp.com/blog/gift-card-trend-2025-what-you-need-to-know)
[8](https://www.thebusinessresearchcompany.com/report/gift-cards-global-market-report)
[9](https://www.mordorintelligence.com/industry-reports/us-gift-card-and-incentive-card-market)
[10](https://www.mordorintelligence.com/industry-reports/us-gift-card-and-incentive-card-market/companies)
[11](https://contentmassive.com/download-company-list-of-top-10-gift-card-producers-a-comprehensive-overview/)
[12](https://www.f6s.com/companies/gift-cards/united-states/co)
[13](https://www.inven.ai/company-lists/top-23-gift-card-producers)
[14](https://finance.yahoo.com/news/north-america-gift-card-market-090300020.html)
[15](https://www.credenceresearch.com/competitive-intelligence/gift-card-competitive-intelligence)
[16](https://www.taylor.com/blog/custom-printed-gift-cards-explained)
[17](https://gcx.raise.com/buy-gift-cards)
[18](https://www.plicards.com)
[19](https://www.ssicards.com/wholesale-gift-cards-for-resale/)
[20](https://ecardsystems.com/gift-cards/)
[21](https://www.plasticprinters.com/custom-gift-cards)
[22](https://tsgpayments.com/2025-gift-card-trends-consumer-preferences-behaviors/)
[23](https://www.fiserv.com/content/fiserv-com/en/insights/articles-and-blogs/gift-cards-emerge-as-powerful-budgeting-tools-in-2025.html)
[24](https://www.giftcardpartners.com)
[25](https://vendordirectory.shrm.org/category/employee-rewards-recognition/gift-cards-gift-certificates)
[26](https://www.buybox.net/en/blog/gift-card-manufacturer-or-printer)
[27](https://www.usegiftcards.org/IGCC/IGCC/IGCCDirectory/Find_a_Gift_Card_Provider.aspx)
[28](https://plicards.com/card-talk/trends-and-innovation)
