Content Menu
● Introduction
● Overview of the Japanese Gift Card Market
>> Key Market Segments
>> Growth Drivers
● Leading Gift Cards Manufacturers and Suppliers in Japan
>> giftee Inc.
>> Angel Group
>> TOPPAN
>> Oishi Tengudo
>> E-commerce and Retail Giants
>> Specialty Suppliers
● Card Design, Personalization, and Security
>> Design Innovation
>> OEM Capabilities
● Packaging Solutions in the Japanese Market
● Innovation and Digital Transformation Trends
>> Expanding Digital Offerings
>> Collaborative Partnerships
>> Bulk Digital Distribution
>> Green Initiatives
● Application Segmentation and Use Cases
>> Market Trends and Growth Forecasts
● How to Select a Gift Cards Manufacturer or Supplier
● Industry Snapshots and Notable Developments
● Conclusion
● Frequently Asked Questions (FAQ)
>> 1. What factors are driving the growth of Japan's gift card market?
>> 2. Who are the leading gift card manufacturers and suppliers in Japan?
>> 3. How do Japanese suppliers ensure card security and compliance?
>> 4. What are the latest trends in packaging and card design?
>> 5. Can international companies customize and bulk order gift cards from Japanese suppliers?
● Citations
Introduction
Gift cardshave emerged as one of the most versatile and sought-after products in Japan's fast-evolving retail landscape. Their role ranges from boosting consumer engagement to enabling corporate rewards, and their popularity has led to a flourishing market driven by digital innovation, customization, and robust distribution channels. As the market expands rapidly, driven by demand from local and global companies, selecting the right Gift Cards Manufacturers and Suppliers has become a pivotal decision for brands and retailers seeking to deliver memorable gifting experiences. This article presents a thorough survey of the sector, highlights leading manufacturers and suppliers, explores emerging trends, and examines how OEM solutions and packaging services support business growth—focusing on Shenzhen XingKun Packing Products Co., Ltd.'s expertise in tailored solutions.[1][2][3][6]
Overview of the Japanese Gift Card Market
Japan's gift card market stands out for its scale, innovation, and adaptability. In 2025, the market is projected to reach $25.12 billion, sustaining a 7.3% compound annual growth rate through 2029 to hit $33.32 billion. Market applications range across retail, corporate, entertainment, dining, travel, and hospitality.[2][3][1]
Key Market Segments
- Retail: Brick-and-mortar stores and e-commerce leaders like Rakuten, Amazon Japan, and department stores drive substantial card volume, offering consumers attractive gifting options for birthdays, holidays, and promotions.[3][10]
- Corporate Incentives: Corporations utilize bulk gift cards for staff rewards, promotional campaigns, and customer retention, fueling demand for customized and branded card solutions.[11]
- Digital and Mobile Platforms: Mobile wallets, app-based redemption, and e-gift codes have transformed how consumers receive and use gift cards, with omnichannel integration allowing for seamless cross-platform experiences.[2][3]
Growth Drivers
- Digital Transformation: The adoption of mobile-first strategies and contactless payments has catalyzed the growth of digital gift cards, reducing distribution costs while increasing convenience.[1]
- Personalization and Customization: Data-driven design and targeted marketing facilitate customized card values and themed offerings for retailers and brands, resulting in higher engagement and loyalty.[2]
- Corporate and Institutional Adoption: Reporting, tax-friendly structures, and program customization make gift cards attractive for incentives and welfare programs, particularly among large enterprises.[3]
Leading Gift Cards Manufacturers and Suppliers in Japan
Japanese gift card manufacturers and suppliers have cultivated a unique reputation for quality, innovation, and adaptability. OEM producers and packaging partners support brand growth for international enterprises and domestic retailers alike.
giftee Inc.
giftee Inc. is a market leader in digital gifting solutions. Its “giftee for Business” suite enables companies to distribute digital gift cards via email, LINE, and other popular apps—serving B2B and B2C channels through API integration and personalized messaging.[12]
Angel Group
Angel Group offers premium plastic gift cards alongside membership and specialty playing cards. Renowned for durability and vibrant design, Angel Group serves national chains and boutique brands seeking high-quality retail card solutions.[13]
TOPPAN
TOPPAN, a major packaging and printing conglomerate, provides end-to-end card production—magnetic stripe, IC chip, contactless, and digital cards—backed by robust quality assurance for retail and corporate customers.[13]
Oishi Tengudo
Oishi Tengudo brings heritage and creativity to the gift card industry, incorporating traditional Japanese motifs, limited editions, and bespoke designs for discerning clients.[13]
E-commerce and Retail Giants
Department stores like Takashimaya, Daimaru Matsuzakaya, AEON Group, and Isetan Mitsukoshi as well as digital pioneers Rakuten and Amazon Japan set a high standard for both physical and digital card offerings, often managing design, distribution, and manufacturing in-house while partnering with OEM suppliers.[10][14][3]
Specialty Suppliers
- FamilyMart, Lawson, 7-Eleven Japan: Convenience chains manage extensive card programs; they collaborate with designers for seasonal and promotional cards, enriching customer loyalty campaigns.[3]
- Matsumoto Gift Co., Ltd., Takamatsu Gift Planning Co., Ltd.: Custom corporate gift solutions, catalog cards, and incentive programs.[11]
Card Design, Personalization, and Security
Custom gift card design is central to Japanese suppliers' offerings. Whether physical or digital, brands can select proprietary artwork, logos, messages, and bespoke packaging for their cards.
Design Innovation
- Personalized Artwork: Incorporating unique visual motifs, seasonal themes, and special edition designs helps brands differentiate their cards and boost customer appeal.[2]
- Security Features: Manufacturers employ advanced security elements—magnetic stripes, QR codes, IC chips, and tamper-resistant finishes—to combat fraud and ensure safe transactions.[15]
- Technology Integration: Digital cards feature robust redemption tracking, secure code management, and instant delivery across multiple platforms—ideal for bulk orders or real-time rewards.[3]
OEM Capabilities
Japanese gift card manufacturers and suppliers deliver comprehensive OEM services—design consultation, prototyping, bulk production, quality control, and international logistics. They make it easy for foreign brands to create region-specific gift cards, respecting local tastes and regulatory requirements.[16]
Packaging Solutions in the Japanese Market
Packaging is a defining feature in Japanese gifting culture, and many suppliers offer custom solutions to elevate card presentation and create memorable unboxing experiences.
- Printed Folding Cartons: Robust, visually appealing cartons tailored for retail display and shipping.[17]
- Designer Sleeves and Boxes: Plastic and paper options offer flexibility for branding and protection.[17]
- Decorative Accents: Stickers, labels, ribbons, and brochures add layers of customization for seasonal and promotional campaigns.[18][15]
- Traditional Wrapping: Premium Japanese materials (Tosa paper, Mizuhiki ribbon) meet both corporate and retail needs for high-value presentations.[18]
OEM packaging providers such as Shenzhen XingKun Packing Products Co., Ltd. excel in aligning designs with export requirements, industry trends, and the aesthetics of destination markets.
Innovation and Digital Transformation Trends
The Japanese gift card sector reflects the country's embrace of digital transformation, mobility, and sustainable practices. Key developments include:
Expanding Digital Offerings
Retailers and suppliers roll out mobile-based and omnichannel redemption tools, lowering barriers for consumers and increasing utility for both brands and loyalty programs. Features include unified balances, cross-channel usage, and rapid integration with mobile apps.[3]
Collaborative Partnerships
- Rakuten and Amazon Japan: E-commerce platforms launch diverse digital and physical gift cards, enabling co-branding, customization, and seamless purchase journeys.[3]
- Roblox and Blackhawk Network: Target Japan's gaming and youth sector; their strategic alliance introduces branded, redeemable digital cards in gaming ecosystems.[3]
Bulk Digital Distribution
Corporate clients leverage suppliers like giftee Inc. and Giftbit for mass delivery of codes and digital cards, simplifying employee reward, customer engagement, and seasonal gifting campaigns.[19][12]
Green Initiatives
Manufacturers and packaging specialists are increasingly adopting eco-friendly materials, from recyclable plastics to biodegradable paper stock, in response to growing environmental awareness and consumer demand.[15][17]
Application Segmentation and Use Cases
Japan's diversified gift cards market is segmented by retail and corporate applications, each with distinct drivers and innovation priorities.[2]
- Retail: Birthday, holiday, self-use, and milestone celebration cards sold via physical stores, online marketplaces, and convenience store chains.[2][3]
- Corporate: Employee incentives, sales campaigns, and consumer engagement programs; cards designed for long-term loyalty and expense management.[3]
- Food & Beverage: Restaurants and cafés deploy gift cards for repeat visits and menu launches, combining dining rewards with promotional marketing.[2]
- Entertainment & Leisure: Cinemas, gaming arcades, and events use prepaid cards to increase attendance, simplify ticketing, and introduce bonus perks.[3]
- Travel & Hospitality: Hotels, airlines, and tour operators provide packaged experience cards, appealing to gift-givers and tourists looking for flexible, memorable rewards.[3]
- E-commerce & Department Stores: Digital gift codes, customizable storefront credits, and cross-platform redemption enhance customer experience.[3]
Market Trends and Growth Forecasts
Omnichannel gifting, personalization, loyalty program integration, data-driven targeting, and regulatory compliance have become critical success factors for all leading manufacturers and suppliers in Japan's gift card space. Evolving applications and utility drive market size projections, with the sector widely recognized as a strategic growth opportunity for investors and brands.[5][7][2]
How to Select a Gift Cards Manufacturer or Supplier
Choosing the right manufacturing or supply partner involves weighing several criteria:
- Production Capacity: Ensure the supplier can meet volume demands and custom specifications.
- Design & Branding Expertise: Suppliers should offer flexible design services and prototype support.
- Security Compliance: Cards must meet industry standards and include anti-fraud features.
- Pricing & Transparency: Clear quotations, sampling, and minimum order policies aid budgeting.
- International Logistics: Reliable export service, documentation, and logistical support.
- Consulting & Support: Leading Japanese manufacturers offer guidance on regulatory matters, market entry, and end-to-end project management.[16]
Industry Snapshots and Notable Developments
Seasonal and promotional launches are common, with leading brands releasing limited edition, themed, and co-branded cards for summer, winter, and event-specific occasions. Convenience stores and retail chains like Lawson, FamilyMart, and 7-Eleven regularly partner with franchises for impactful designs tied to pop culture, gaming, and entertainment.[2][3]
Corporate adoption continues to surge, with businesses integrating gift cards into broader employee engagement programs, channel partner rewards, and bulk campaign offerings.[3]
Japan's competitive environment is also defined by its willingness to integrate global best practices within local contexts—demonstrated by collaborations, digital platform expansion, and investment in sustainability.
Conclusion
Japan's gift cards manufacturers and suppliers have transformed an everyday retail product into a dynamic, innovative, and highly customizable segment, supporting both domestic and international brands in their quest to deliver memorable gifting experiences. As evidenced by the rapid digital transformation, robust application segmentation, diversified packaging, and enduring corporate demand, Japan's market offers tremendous opportunities for OEM solutions, brand expansion, and customer engagement. With top suppliers such as giftee Inc., Angel Group, TOPPAN, and sophisticated packaging partners like Shenzhen XingKun Packing Products Co., Ltd., companies can trust the Japanese market to deliver excellence, creativity, and reliability in every gift card solution.
Frequently Asked Questions (FAQ)
1. What factors are driving the growth of Japan's gift card market?
Japan's market is fuelled by digital transformation, changing consumer preferences, strong retail and corporate demand, and innovative product launches. Strategic partnerships and integration with e-commerce and mobile platforms have accelerated adoption, while personalized and seasonal cards engage a broad audience.[1][3]
2. Who are the leading gift card manufacturers and suppliers in Japan?
Major manufacturers and suppliers include giftee Inc., Angel Group, TOPPAN, Oishi Tengudo, Rakuten, Amazon Japan, AEON Group, FamilyMart, Lawson, and 7-Eleven Japan. Each provides either physical, digital, OEM, or customized solutions for retail and business clients.[10][12][13][3]
3. How do Japanese suppliers ensure card security and compliance?
Manufacturers implement advanced security (magnetic stripe, IC chips, QR codes) and follow strict regulatory requirements. Digital solutions incorporate code management, tracking, tamper-proof delivery, and consumer data protection measures.[15][3]
4. What are the latest trends in packaging and card design?
Brands now use eco-friendly packaging, bespoke folding boxes, premium paper and plastic sleeves, and traditional Japanese wrapping. Personalized artwork, co-branded themes, and integrated digital features set new standards for differentiation.[17][15]
5. Can international companies customize and bulk order gift cards from Japanese suppliers?
Yes—Japanese manufacturers and OEM partners provide tailored designs, scalable production, and logistics support for global brands. Customization encompasses artwork, messaging, security, and packaging options, with competitive pricing and robust project management for export orders.[16][13]
Citations
[1](https://finance.yahoo.com/news/japan-gift-incentive-card-market-170300660.html)
[2](https://www.linkedin.com/pulse/japan-gift-cards-market-size-application-2025-engage-spark-research-bqeve)
[3](https://www.businesswire.com/news/home/20241023938957/en/Japan-Gift-Card-and-Incentive-Market-Report-2024-2028-Key-Players-Focus-on-Expanding-Digital-Offerings-Launching-Innovative-Products-and-Forming-Strategic-Partnerships-to-Cater-for-Growing-Demand---ResearchAndMarkets.com)
[4](https://www.thebusinessresearchcompany.com/report/gift-cards-global-market-report)
[5](https://www.researchnester.com/reports/gift-cards-market/6387)
[6](https://www.linkedin.com/pulse/h2japan-gift-card-incentive-market-size-forecast-xdnec)
[7](https://www.globenewswire.com/news-release/2025/08/29/3141633/0/en/Gift-Cards-Market-Size-to-Exceed-USD-3-81-Trillion-by-2034-Driven-by-Digital-Payments-and-E-Commerce-Growth.html)
[8](https://6wresearch.com/industry-report/japan-prepaid-cards-market-outlook)
[9](https://www.marketdataforecast.com/market-reports/gift-cards-market)
[10](https://usenosh.com/blog/gift-cards-japan)
[11](https://ensun.io/search/corporate-gift/japan)
[12](https://en.giftee.co.jp)
[13](https://www.xkdisplay.com/news/Printed-Card-OEM-Suppliers.html)
[14](https://www.globenewswire.com/news-release/2024/10/16/2964192/28124/en/Japan-Gift-Card-and-Incentive-Market-Intelligence-2024-2028-Key-Developments-Consumer-Attitude-and-Behaviour-Competitive-Analysis-Strategic-Partnerships.html)
[15](https://www.rengo.co.jp/english/support/design.html)
[16](https://www.takaski.com/oem-japan/)
[17](https://yiruixingpackaging.com/blogs/top-10-custom-packaging-manufacturer-in-japan/)
[18](https://japan-design.imazy.net/en/shopguide/guide-gift/)
[19](https://www.giftbit.com/blog/deliver-gift-cards-to-japan)
