Content Menu
● Introduction
● The Booming Gift Card Market in Singapore
● Key Players: Gift Cards Manufacturers and Suppliers
>> NTUC FairPrice Co-operative Pte Ltd
>> Dairy Farm International Holdings Ltd
>> Sheng Siong Supermarket Pte Ltd
>> Mooments
>> Giftano
>> GiftPay
>> Wogi
>> EasyPrint
>> Expressprint
>> Other Top Singaporean Suppliers
● Market Dynamics and Trends
>> Digitalization and E-Gift Cards
>> Customization, Security, and Branding
● Benefits of Partnering with Leading Gift Cards Manufacturers and Suppliers
>> For Businesses
>> For Consumers
● Corporate Use Cases and Innovation
>> Employee Incentives and Rewards
>> Customer Loyalty and Retention
● Manufacturing and OEM Capabilities
● Distribution Channels and Consumer Behavior
● Industry Outlook
● Conclusion
● FAQs
>> 1. How do I select the best gift cards manufacturer or supplier in Singapore?
>> 2. Are customized gift cards accessible for SMEs and startups?
>> 3. What security measures protect corporate and retail gift cards in Singapore?
>> 4. Which types of gift cards are currently most popular in Singapore?
>> 5. How long do custom gift card orders typically take?
● Citations
Introduction
Gift cardsare now a cornerstone of Singapore's modern gifting culture, bridging the gap between personal choice and corporate engagement. As digitalization and contactless transactions become the norm, Gift Cards Manufacturers and Suppliers in Singapore have responded with ingenuity, expanding their service offerings to meet the rising demand for personalized, secure, and easily distributed gift solutions. This expanded article explores the industry's landscape, key players, market growth, manufacturing capabilities, digital trends, and practical guidance for businesses and consumers alike.[1][3][6]
The Booming Gift Card Market in Singapore
The Singapore gift card market has grown at an impressive pace, reaching an estimated value of USD 1.57 billion in 2025 and forecasted to expand to USD 2.24 billion by 2029 at a compound annual growth rate (CAGR) of 9.3%. This success is driven by the widespread adoption of digital gift cards, a robust retail infrastructure, and the increasing reliance on gift cards as tools for corporate rewards, loyalty programs, and consumer gifting.[3][6][1]
Singapore's status as a regional business and retail hub, coupled with high internet penetration and mobile payment adoption, makes it an ideal environment for innovative gift card solutions. Major retail chains such as NTUC FairPrice, Dairy Farm International, and Sheng Siong dominate the physical and digital gift card landscape, while digital-first platforms like Giftano and Mooments are rapidly expanding their market share.[1][3]
Key Players: Gift Cards Manufacturers and Suppliers
NTUC FairPrice Co-operative Pte Ltd
Known for its extensive retail network, NTUC FairPrice offers both physical and electronic gift cards, making them widely accessible for personal and business use.[3]
Dairy Farm International Holdings Ltd
Operating trusted banners such as Cold Storage, Giant, and Guardian, Dairy Farm's gift cards cater to grocery, health, and lifestyle segments, ensuring broad appeal.[3]
Sheng Siong Supermarket Pte Ltd
Sheng Siong supplies practical and flexible gift cards, reinforcing their reputation as an employee incentive and loyalty reward provider.[11]
Mooments
Mooments leads in the digital gift cards space with an easy-to-navigate platform, making online purchase and delivery seamless for brands and consumers.[12][13][14]
Giftano
A one-stop shop for customizable, experience-driven, and retail gift cards, Giftano is favored by companies making bulk corporate purchases.[15][16][17]
GiftPay
GiftPay's specialty lies in instant digital e-vouchers with diverse vendor partnerships. Their simple platform supports businesses seeking rapid, secure distribution.[18]
Wogi
Wogi acts as an aggregator for digital gift cards and vouchers, partnering with renowned local and international brands for bulk gifting needs.[19]
EasyPrint
Known for custom-printing excellence, EasyPrint manufactures tailored gift cards for both individual clients and large-scale events, with variable data and bespoke finishes.[20][21]
Expressprint
Expressprint supplies premium printed gift cards, combining creative design and robust production capabilities for diverse customer needs.[22]
Other Top Singaporean Suppliers
- GiftGood: Creative gifting, catering to modern tastes.
- PrintnGift: Tailored logistics and printing for business clients.
- SKP PTE LTD: Extensive selection of writable and colorful card formats.
- Craftwerkz: Specialty finishes for visually impactful card products.
- Classic Cards Singapore: Luxury cards for top-tier clientele.
- Custom Cards Singapore: Cards for public transport (NETS/EZ-Link) and branded partnerships.[23][24][25][26]
Market Dynamics and Trends
Digitalization and E-Gift Cards
Singapore has witnessed a rapid shift from traditional plastic cards to digital e-gift cards, fueled by the rise of e-commerce, mobile wallets, and instant delivery options. The COVID-19 pandemic accelerated demand for contactless payment methods, transforming digital gift card platforms into essential business solutions and creating seamless experiences for gift card recipients.[1][3]
Recent market reports estimate that digital gift cards comprised over 67% of gift card sales in Singapore in 2025, with projections of surpassing 75% by 2029. Businesses have capitalized on this evolution, integrating e-gift cards into marketing campaigns, reward systems, and customer engagement strategies.[5][3]
Customization, Security, and Branding
Modern manufacturers provide extensive customization options. Businesses can personalize artwork, messages, packaging, security features (QR codes, holograms, scratch-off PINs, RFID chips), and even select eco-friendly materials. These capabilities transform gift cards into powerful branding tools, supporting sales promotions, exclusive events, and targeted marketing campaigns.[21][20][23]
Physical card demand remains strong in sectors like hospitality, retail, and events, where the tangible aspect reinforces brand value and personalizes the gifting experience.[6]
Benefits of Partnering with Leading Gift Cards Manufacturers and Suppliers
For Businesses
- Effortless procurement, bulk discounts, and streamlined order fulfillment for both physical and digital cards.
- End-to-end design, security, and tracking services for branded initiatives and employee recognition programs.
- Robust analytics, reporting, and integration with CRM/loyalty platforms improve marketing ROI.[6][1][3]
For Consumers
- A wide range of choices, from retail shopping to dining, entertainment, and travel.
- Flexibility in denominations, instant delivery, and secure redemption.
- Enhanced personalization with scheduled gifting, digital customization, and branded messages.[16][17][27][18]
Corporate Use Cases and Innovation
Employee Incentives and Rewards
Gift cards have become the preferred tool for corporate HR teams seeking effective employee engagement solutions. Leading brands report significant improvements in employee satisfaction and participation through customized gift card programs. These cards are used for annual bonuses, milestone recognition, wellness initiatives, and peer-to-peer rewards.[6][3]
Customer Loyalty and Retention
Retailers and service providers deploy gift card campaigns to drive repeat business, increase customer retention, and facilitate referral programs. Data-driven tracking enables advanced segmentation and personalized offers, maximizing engagement and conversion rates.[17][15][23]
Manufacturing and OEM Capabilities
Singapore's manufacturers offer state-of-the-art OEM and ODM solutions that include:
- Offset, UV, silkscreen, foil, and digital printing
- Serialization, variable data, and unique codes
- Security elements: NFC, holograms, QR codes, magnetic strips
- Premium packaging and eco-friendly options
- API integrations for e-gift cards
- Fast prototyping and scalable bulk fulfillment
Suppliers allow businesses to launch branded gift card programs with confidence, knowing they can rely on expert design, compliance, and delivery execution.[28][29][20][23]
Distribution Channels and Consumer Behavior
Gift cards in Singapore are distributed via online platforms, offline stores, corporate bulk orders, and retail chains. Digital platforms enable instant, direct-to-recipient gifting while offline distribution still dominates for personal gifting during holidays, birthdays, and special occasions.
Reports highlight a strong preference for digital transactions and mobile wallet integration since 2021, but tangible cards remain prevalent in traditional retail, hotels, and events. Retail partnerships also drive sales, leveraging established networks to reach a diverse audience.[5][3][6]
Industry Outlook
The Singapore gift card industry is poised for continued growth, backed by steady consumer demand, innovative digital solutions, and expanding corporate acceptance. Competitive pressures and regulatory changes related to transparency and data protection are expected to reinforce best practices, further elevating product quality and customer experience.
Market forecasts show persistent growth, with e-gift cards leading the way in innovation, multi-brand solutions, and personalized incentives. The adoption of secure technologies and enhanced customization will empower both providers and recipients for years to come.[1][3][6]
Conclusion
Singapore is at the forefront of the global gift card revolution, offering a mature ecosystem of manufacturers and suppliers adept at meeting the evolving needs of brands, retailers, and individual buyers. The fusion of tradition and technology has driven strong market growth, energizing both physical and digital gift card segments. Businesses partnering with Singapore's top gift cards manufacturers and suppliers are assured of flexibility, reliability, and advanced customization, ensuring their gifting programs deliver measurable value and engagement. As digital transformation surges and consumer preferences evolve, Singapore's gift card industry is set to maintain its reputation for excellence, innovation, and customer satisfaction.
FAQs
1. How do I select the best gift cards manufacturer or supplier in Singapore?
Compare suppliers based on their product variety, customization options, digital capabilities, manufacturing capacity, and turnaround time. Leading providers offer full-service solutions, from concept to fulfillment, with robust security features and compliance with local regulations.[30][20][23]
2. Are customized gift cards accessible for SMEs and startups?
Yes, the majority of manufacturers and suppliers cater to businesses of all sizes, providing flexible order quantities and cost-effective digital customization packages suitable for SMEs and startups.[25][31][23]
3. What security measures protect corporate and retail gift cards in Singapore?
Manufacturers deploy advanced security features such as scratch-off PINs, tamper-evident seals, barcodes, holograms, magnetic stripes, and anti-fraud digital authentication to ensure safe transactions.[29][21][23]
4. Which types of gift cards are currently most popular in Singapore?
Singaporeans favor retail store cards, F&B/dining cards, travel and experience cards, and digital e-gift cards integrated with mobile wallets and payment platforms. Customized corporate gift cards are growing rapidly in popularity, especially for loyalty and employee rewards programs.[16][17][3]
5. How long do custom gift card orders typically take?
Digital cards are delivered instantly, while physical cards can require from several days to weeks, depending on design, volume, and finishing. Reliable suppliers always provide clear production timelines and updates.[20][21][25]
Citations
[1](https://finance.yahoo.com/news/singapore-gift-incentive-card-market-161200140.html)
[2](https://deepmarketinsights.com/vista/insights/digital-gift-cards-market/singapore)
[3](https://www.researchandmarkets.com/reports/4751508/singapore-gift-card-and-incentive-card-market)
[4](https://www.businesswire.com/news/home/20250711949327/en/Singapore-Prepaid-Card-and-Digital-Wallet-Market-Databook-2025-A-$15.51-Billion-Market-by-2029-with-Projected-CAGR-of-9.6-from-2025-2029---ResearchAndMarkets.com)
[5](https://www.datainsightsmarket.com/reports/e-gift-cards-market-in-singapore-19660)
[6](https://www.verifiedmarketresearch.com/product/singapore-gift-card-incentive-card-market/)
[7](https://www.globenewswire.com/news-release/2025/04/07/3056470/0/en/Asia-Pacific-Gift-and-Incentive-Card-Market-Report-2025-featuring-WeChat-Grab-Gojek-Mastercard-Visa-Razorpay-Airwallex-Alipay-Paytm-and-more.html)
[8](https://www.linkedin.com/pulse/global-singapore-gift-card-incentive-market-sustainability-zeyzf)
[9](https://www.marketdataforecast.com/market-reports/gift-cards-market)
[10](https://www.mordorintelligence.com/industry-reports/singapore-gift-card-and-incentive-card-market)
[11](https://www.global.gogift.com/catalog/sheng-siong)
[12](https://www.mooments.com/sg/giftcards)
[13](https://www.mooments.com)
[14](https://mooments.com/sg/corporate_gifting)
[15](https://giftano.com/corporates/corporate-bulk-purchase-of-gift-vouchers-gift-cards)
[16](https://giftano.com)
[17](https://giftano.com/gifts/gift-cards-and-vouchers-singapore/)
[18](https://giftpay.com.sg)
[19](https://www.wogi.sg)
[20](https://www.easyprintsg.com)
[21](https://www.easyprintsg.com/business-stationery/gift-vouchers)
[22](https://ensun.io/search/greeting-card/singapore)
[23](https://www.customcards.com.sg)
[24](https://ensun.io/search/corporate-gift/singapore)
[25](https://www.printngift.com)
[26](https://www.skp.com.sg/gift-cards)
[27](https://huuray.com/products/gift-cards-singapore/)
[28](https://craftwerkz.com)
[29](https://ysprint.com.sg/services/corporate-gift-customizations/)
[30](https://tablematters.sg/blogs/news/demystifying-the-might-of-table-matters-gift-cards-a-captivating-guide-to-corporate-gift-giving)
[31](https://globalasiaprintings.com/blog/the-rise-of-customized-corporate-gifts-in-singapore-how-printing-makes-every-gift-personal/)
